Sales Director / Head of Sales

W Talent are partnering with an ambitious, venture-backed AI / SaaS company that has achieved strong product-market fit, built a loyal customer base, and is now entering a critical growth stage.

The business has successfully grown to approximately £3M ARR and is looking for a commercial leader who has personally helped scale a SaaS organisation (ideally that sold their solutions into a regulated industry) from c£3M ARR to £10M+ ARR .

This is a rare opportunity to join at an inflection point and build the commercial foundations required for the next stage of growth.

The Opportunity

Reporting directly to the CEO, you'll take ownership of the sales function and be responsible for creating a scalable, repeatable revenue engine.

You'll inherit a talented Account Executive and have the autonomy to build out the team, processes, operating cadence, forecasting discipline and sales methodology needed to support significant growth.

This is not a role for a sales manager.

It's a role for a builder.

Someone who has seen the challenges that emerge when moving from founder-led sales and early-stage success into a predictable, scalable SaaS business.

What We're Looking For

• Experience helping scale a B2B SaaS business from approximately £3M ARR to £10M ARR or beyond
• Have sold a SaaS solution into legal, accountancy, insurance or financial services markets
• Demonstrated success building and leading high-performing sales teams
• Experience recruiting, coaching and developing SaaS sales talent
• Strong understanding of sales processes, forecasting, MEDDICC (or similar methodologies), pipeline management and revenue operations
• Comfortable operating both strategically and tactically
• Willing to remain close to customers, support key deals and lead from the front

Why This Role?

• Opportunity to shape company strategy alongside the CEO
• Ownership of the entire sales function
• Build and scale a team from an early stage
• Significant influence on go-to-market strategy
• Strong product-market fit and existing customer traction
• Competitive package including performance-based incentives
• Equity package is on offer from day one

This role would suit a current Head of Sales, Sales Director, Regional VP Sales or First-Line Sales Leader within a scaling SaaS business who thrives on building teams, processes and predictable revenue growth.