Digital Marketing Coordinator

Digital Marketing Coordinator

We're recruiting for a Digital Marketing Coordinator to join an established and growing FMCG business based in Worcestershire.

This is a varied role offering the opportunity to take ownership of the company's digital presence while supporting wider marketing and brand activity.

The Role

As Digital Marketing Coordinator, you'll take day-to-day ownership of the company website and help develop its digital presence across SEO, AEO, email marketing and performance reporting.

Your responsibilities will include:

• Managing and developing the company website, ensuring content is accurate, engaging and up to date.
• Creating and updating WordPress pages, news articles and landing pages.
• Managing ongoing SEO activity and identifying opportunities to improve organic search performance.
• Developing the company's approach to AEO and AI search visibility.
• Monitoring website performance through Google Analytics and Google Search Console.
• Planning, creating and delivering customer email campaigns and newsletters through Mailchimp.
• Supporting social media activity across LinkedIn, Instagram, Facebook, TikTok and other relevant channels.
• Writing engaging copy for websites, social media, newsletters, campaigns and wider marketing materials.
• Supporting digital campaigns, product launches, brand activity, presentations and company communications.
• Coordinating with external agencies, designers, printers and other suppliers.
• Producing monthly reporting across website, SEO, email and social activity, using insights to recommend improvements.

About You

We're looking for someone with previous experience in digital marketing or a broader marketing role, who is proactive, commercially minded and comfortable taking ownership.

You'll ideally have:

• Hands on experience managing and updating websites using WordPress or another CMS.
• Good working knowledge of SEO and digital content optimisation.
• Strong copywriting and written communication skills.
• Experience using Mailchimp or a similar email marketing platform.
• Confidence working with analytics and campaign data to understand performance and identify opportunities.
• Excellent organisation and attention to detail.
• The ability to manage multiple projects and deadlines.
• A proactive approach, with the confidence to work independently while collaborating effectively within a small marketing team.
• Experience within FMCG, food, fresh produce, agriculture, wholesale or another B2B environment would also be beneficial.

A full UK driving licence and access to a car is essential for occasional site, supplier and event visits.

What's on Offer?

Salary circa £35,000

Private medical insurance

Life assurance of up to 4x salary

28 days' holiday, including bank holidays