Senior Brand Manager NIVEA Skincare

As Senior Brand Manager, you will drive category growth and create impactful consumer experiences by translating insights into strategic plans while leading a team. You will partner with local and European stakeholders to align marketing efforts with business goals and oversee cross-functional collaboration. The role blends strategic thinking with hands-on execution, focusing on growth, portfolio development, and brand activation. This opportunity lets you shape consumer experiences at scale within a leading FMCG company.

• Free parking
• Flexible working hours
• Hybrid working model
• Company store discounts
• Participation bonus
• Faschim health insurance','Canteen

• Lead category and brand growth strategies informed by consumer and market insights
• Own category performance via KPI tracking, forecasting, budgeting, and long-term planning
• Develop and implement integrated marketing across all consumer touchpoints
• Drive portfolio development and innovation with European teams
• Build cross-functional partnerships across Marketing, Sales, Shopper Marketing, Finance, and Supply Chain
• Manage external agencies and ensure high-quality execution
• Coach and develop team members to foster ownership and high performance

• 6+ years in Marketing, Brand Management or Trade Marketing in FMCG/consumer goods
• Proven people leadership experience
• Strong business acumen and ability to translate data into strategic recommendations
• Experience managing complex projects in fast-paced environments
• Excellent stakeholder management and cross-functional collaboration
• Entrepreneurial, proactive and solution-oriented mindset
• Experience with market data sources like NielsenIQ, Circana (IRI) or similar tools; advanced Excel and PowerPoint
• Fluent in Italian and English

• stakeholder management
• collaboration across functions
• communication
• NielsenIQ
• Circana (IRI)
• Excel