Sales Controller Pet Trade

Pets Choice is a ever‑evolving FMCG branded pet products manufacturer and supplier. As one of the fastest‑growing producers in the pet‑care industry, we’re committed to elevating our large, diverse portfolio of trusted brands, including Webbox, Bob Martin, Felight, Vets Kitchen, Hownd and Meatiful.

Our products range from food, treats, toys, accessories, and healthcare, giving us a uniquely broad presence across the pet‑care landscape. We manufacture and supply into a wide range of channels including Grocery, Discounter, Wholesale, eCommerce, Pet Specialist, and Export markets, ensuring our brands reach pet owners across the UK and beyond

Overview of Role

To lead and develop the Pet Trade channel, ensuring profitable growth across key customers whilst building a high-performing team capable of delivering the next stage of growth for Pets Choice.

Main Responsibilities

• Lead the Pet Trade channel strategy across specialist retail and pet trade customers.
• Manage and develop a team consisting of National Account Managers, Internal Account Managers and Field Sales personnel.
• Build strong relationships with key customers including Pets at Home and other strategic pet trade accounts.
• Identify opportunities for growth, distribution gains and commercial improvement.
• Work closely with Marketing, Supply Chain and Senior Leadership to improve channel performance.
• Support ongoing SKU rationalisation, pricing projects, and process and systems efficiencies.
• Review existing ways of working and implement improvements to processes, reporting and account management standards.
• Develop future talent within the Pet Trade team.

Skills, Experience and Qualifications required

• Proven leadership experience
• National Account Management / Channel Management background
• Experience managing major retail or specialist pet accounts
• Comfortable operating within a fast-moving entrepreneurial business
• Strong commercial and strategic capability

This role is remote/field based with regular travel to our Head Office in Blackburn.