AV Account Manager

Overview

We are seeking an experienced and commercially driven AV Account Manager to join our office-based distribution sales team. The successful candidate will play a key role in managing and growing relationships with existing reseller partners, while developing new business opportunities within the professional Audio-Visual (AV) market.

This position is ideal for a motivated sales professional who thrives in a fast-paced distribution environment, with a passion for AV technology, customer service excellence, and solution-based selling.

Key Responsibilities

• Account Management
• Manage a portfolio of existing AV reseller and integrator accounts, ensuring strong relationships and customer satisfaction.
• Proactively identify upselling and cross-selling opportunities across product ranges and vendors.
• Maintain regular contact with customers through calls, emails, and virtual meetings to understand business needs and project requirements.
• New Business Development
• Identify, qualify, and onboard new reseller accounts.
• Actively prospect and engage with potential partners to expand market share and revenue streams.
• Sales & Commercial Activity
• Achieve and exceed monthly sales and margin targets.
• Prepare competitive quotations and negotiate pricing within approved frameworks.
• Maintain accurate CRM records of all customer interactions, opportunities, and forecasts.
• Product Knowledge & Vendor Liaison
• Develop a strong understanding of the AV product portfolio, including displays, projection, collaboration systems, control, and signal management.
• Work closely with vendor partners and internal product specialists to ensure customer solutions are technically sound and commercially viable.
• Keep up to date with new technologies, promotions, and industry developments.
• Internal Collaboration
• Coordinate with logistics, purchasing, marketing, and technical teams to ensure smooth order processing and customer satisfaction.
• Provide feedback to product and marketing teams on market trends, customer feedback, and competitive activity.

Skills & Experience Required

• Proven experience in B2 B AV sales, ideally within a distribution or vendor environment.
• Strong knowledge of professional AV technologies (displays, projection, video conferencing, digital signage, etc.).
• Excellent communication and relationship-building skills.
• Strong negotiation and commercial awareness.
• Comfortable working with CRM systems and Microsoft Office applications.
• Self-motivated with a proactive approach to achieving targets.
• Ability to thrive in a collaborative team environment.

Desirable Attributes

• Experience working with key AV brands and vendors.
• Knowledge of the UK reseller and systems integrator landscape.
• Familiarity with IT/AV convergence and Unified Communications markets.
• A genuine passion for technology and providing exceptional customer service.

Benefits

• Competitive salary and uncapped commission structure.
• Pension scheme and other company benefits.
• Career progression and professional development opportunities.
• Supportive, team-oriented office environment.