Marketing Manager

Marketing Manager (JN - ) London, England

About the company

A global B2B events and media business providing senior executives worldwide with access to tailored conferences, large-scale events, virtual events, and digital content that keep them up to date with industry trends, technology, and regulatory developments. Backed by an extensive global research base, the company produces a market-leading portfolio of must-attend events across every major industry. Fast-paced, commercial, and agile, it fosters an inclusive culture where people are empowered, developed, and valued for their individual and team contributions.

Role responsibilities

• Develop outstanding, creative marketing strategies for an event portfolio, taking full bottom-line marketing responsibility for each event.
• Work across a range of channels, including email marketing, social media, SEO, and PPC, to identify new prospects and build brand awareness.
• Build and manage long-term, effective partnerships with leading associations, publications, and influencers globally.
• Proactively nurture prospects and past customers to grow revenue and deliver against targets.
• Write compelling, informative copy across the full event lifecycle, testing new ways to engage key audiences and reporting on results.
• Build close working relationships with expert speakers and sponsors to secure their buy-in and promote events through their networks.
• Review the impact of marketing campaigns and activities, using data to identify future opportunities and challenges.

Candidate background

• 3-4 years' marketing experience, ideally gained within B2B publishing, conferences, events, exhibitions or a membership organisation.
• Proven track record managing marketing campaigns across email, social media, stakeholder engagement, media partners, and data analysis.
• Excellent communicator and team player, able to connect ideas and outcomes while working effectively across departments and seniority levels.
• Excellent copywriting skills across a variety of mediums that engage audiences and drive event attendance.
• Data-driven and commercial mindset, with experience managing marketing budgets and delivering ROI.
• Able to work independently, manage tight deadlines, and travel internationally when required.