Growth and Demand Generation Lead - Travel (B2B)

Lead global demand generation strategy across multiple B2B brands, driving pipeline growth, digital performance and revenue through integrated marketing, automation, paid media, SEO and CRO.

This is a senior leadership opportunity to shape international growth strategy while leading high-performing regional teams and partnering closely with sales and marketing leaders to deliver measurable commercial results.

Client Details

A global travel brand (B2B)

Description

Develop and execute global demand generation strategies that deliver measurable pipeline and revenue growth

Lead integrated acquisition campaigns across paid search, paid social, programmatic, email and digital channels

Own digital marketing performance, large budget optimisation and ROI across multiple international markets

Drive website optimisation and conversion rate improvement through testing, analytics and personalisation

Build scalable marketing automation and lead nurture programmes aligned to the B2B buyer journey

Partner with sales and marketing leadership to optimise lead management, scoring and pipeline performance

Oversee reporting, attribution and performance dashboards to inform strategic decision-making

Shape global SEO and organic growth strategies alongside content and digital teams

Lead, mentor and develop high-performing international marketing teams while establishing consistent ways of working across regions

Profile

10+ years' experience in demand generation, growth marketing and digital

Experience leading international B2B marketing teams (This is essential)

Experience working at a Head of + level previously is essential

Strong expertise across paid media, marketing automation, CRM, SEO, CRO and performance marketing

Experience managing large paid media and digital budgets

A data-driven approach with experience managing marketing-attributed pipeline, revenue and ROI

Strong commercial acumen and experience working closely with sales leadership

Excellent stakeholder management skills, with the ability to influence senior leaders across global markets

Experience leading distributed teams and driving performance across multiple regions

Job Offer

£70k - £80k

Bonus and Benefits

Central London - Hybrid - 3 to 4 days a week onsite